Maison Noir — Series A
$0
of $5.0M target
0%
0
$10K
Luxury home fragrance and lifestyle brand built on sustainable, single-origin ingredients. Direct-to-consumer with 85% margins and a cult following among design-conscious consumers. Expanding into hospitality partnerships and international markets.
Mass-market home fragrance is commoditized and chemical-laden. Luxury alternatives charge premium prices but use the same synthetic bases. Maison Noir sources directly from small farms in Grasse, Madagascar, and Oaxaca — creating genuinely differentiated products with transparent provenance that command 3x the margin of conventional luxury competitors.
DTC e-commerce (70% of revenue) + wholesale to 45 boutique retailers. Subscription candle club at 18% of DTC revenue with 92% retention. Hospitality B2B partnerships launching Q3 with 4 signed hotel groups.
$2.4M TTM revenue, 68% YoY growth. 45K email subscribers, 128K Instagram. Featured in Architectural Digest, Monocle, and Kinfolk. NPS 82.
Team Size
12 people
Funding Round
Series A
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