From Local Retailer to National Brand

Atelier Collective had strong local recognition in Portland but no digital presence, fragmented brand identity, and zero e-commerce infrastructure. Their customer base was aging and foot traffic had declined 30% over two years. They needed a complete digital transformation without losing the artisanal credibility that made them distinctive.

We rebuilt their brand system from the ground up — new visual identity, editorial voice guide, and content strategy anchored in maker stories. Launched a Shopify Plus store with custom editorial integration, connecting product pages to long-form maker profiles. Created a 12-month content calendar with weekly editorial drops and monthly video features showcasing their artisan partners.

18-month engagement delivered: 340% increase in online revenue, 2.8x growth in email subscribers (12K to 34K), 56% of total revenue now from e-commerce (was 0%), featured in Monocle, Cool Hunting, and Wallpaper*. The editorial content strategy generated 4.2M organic impressions in year one with zero paid media spend.