I work for a piece of what you build. So I only win if you do.
The operating system installed and the machine that runs it, an hour a week with me, and my hands on the four things that decide whether a startup lives: hiring, design, sales, and how you go to market. Paid in equity that vests, with a cash floor if you would rather.
- a week with me, every week, fixed
- 1h
- vesting, six-month cliff
- 24mo
- companies I hold a stake in today, all listed below
- 0
- people on my payroll. Specialists are introduced and paid by you.
- 0
I do a piece of work for you before either of us asks for anything.
- 01The giftFrom your public pages, as a new customer would: a bug on the money path fixed, a signup teardown, a sales email for a segment you are missing. You hear it first, privately.
- 02The free weekendIf that was useful: one named problem, agreed by Friday, shipped by Monday. Free, and everything made is yours.
- 03The system, installedThe Operating System and the Operator, in your accounts, run by the machine. The same thing businesses pay for, included.
- 04The stakeAn advisor agreement. An hour a week with me, and my hands on hiring, design, sales and go-to-market, for equity that vests over two years. Or a cash floor, your call.
The free weekend
The weekend follows a conversation. It is never a cold pitch.
The spec, the scorecard, the shortlist, and me on the final call.
Your roles run on MenFem Jobs, where every applicant gets a human answer in five days.
The system you are looking at, applied to your product.
Teardowns, a design system from your codebase, the pages that sell. A designer when you need one, introduced and paid by you.
The pipeline, the first ten customers, the emails that work.
Done with you until it runs without me, then run by the machine.
Positioning, the offer, and a content machine of your own.
The thing MenFem has actually done, installed as your owned channel.
Written so that neither of us regrets it.
Each deal is priced one at a time; there is no rate card for equity. These are the parts that never change.
- The stake
- An advisor agreement, operator-level. Vests monthly over twenty-four months, six-month cliff. Case by case.
- The hour
- One a week, fixed, weekday afternoons, on Meet. Everything else is the machine, or specialists you pay.
- The floor
- If you would rather pay cash, a seat is from £10,000 a month. If you would rather mix, say so.
- Disclosure
- Every page on this site that mentions your company says I hold a stake, from the day I do. I cover startups in public; you will never be covered in silence.
- Ending
- Either of us can stop at a month end. What has vested stays vested. Everything installed stays yours.
- What I do not do
- Hire a bench, take a salary from you, or sit on your board. I am an operator with a stake, not a manager.
The book, in public.
Every stake · since the day it was taken| Company | Since | What I do there |
|---|---|---|
| The first entries appear here the day the first agreement is signed. Nothing is listed before it is real. | ||