The definitive retrospective of the designer who shaped how we think about products. Dieter Rams spent forty years at Braun creating objects that influenced everything from Apple's design language to the very idea of what "good design" means. His ten principles—less but better, honest, unobtrusive, long-lasting—became the manifesto for a generation of designers. This exhibition brings together over 300 objects from Rams' career: the iconic SK 4 record player, the T3 pocket radio, the 606 Universal Shelving System. But more than a retrospective, it's an argument. In an age of planned obsolescence and feature bloat, Rams' work asks whether we've lost something essential.
Why We Love This
Go early in the day. The galleries are small and the details reward close looking—you want space to appreciate how each object balances function with form.
Design Museum, 224-238 Kensington High Street, London