Brand Voice Development Session

Your brand has a voice. The question is whether you've defined it—or whether it changes every time someone new writes something.

This 90-minute session extracts and documents your brand's voice, creating a style guide that makes consistent writing possible.

## What We'll Cover

### Part 1: Discovery (30 min)

- Your brand's personality traits

- Who you're talking to (and who you're not)

- Competitors and differentiation

- Existing content that works (and why)

### Part 2: Definition (30 min)

- Voice attributes (3-5 defining characteristics)

- Tone variations by context

- Do's and don'ts with examples

- Vocabulary and terminology choices

### Part 3: Documentation (30 min)

- Live drafting of your style guide

- Before/after examples using your real content

- Templates for common content types

- Implementation recommendations

## What You'll Receive

### During the Session

- Collaborative Figma/Notion workspace

Market Pulse