3-month contract to develop brand positioning and go-to-market strategy for a direct-to-consumer menswear brand launching in Q3 2026. You will define the brand narrative, competitive positioning, and launch campaign framework. We need someone who understands the intersection of luxury and accessibility — a brand that feels elevated but is priced for the working professional. Deliverables include brand book, positioning deck, and launch campaign brief.
Conduct market and competitor research. Define brand voice, visual identity direction, and positioning. Create deliverables: brand book, positioning deck, campaign brief. Present strategy to founding team and iterate based on feedback.
5+ years brand strategy experience. Portfolio showing DTC or fashion brand work. Strong writing and visual storytelling skills. Ability to work independently and meet deadlines.
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