Skip to content
Newsletter
Courses / 11 lessons

Marketing in the AI age

AI changes how a brand makes things and how people find them. This course goes through it one lane at a time.

Get lesson S1 when it’s out
Steel hand tools fanned out of a copper cup, on paper.
Free course11 lessons

Start here is for anyone who markets something: a founder, a small team or a creator. The modules after it are for people who run the work week to week.

First up: S1 What AI changes about marketing

Read
The written lesson, with its sources and dates. No account needed.
Keep
One free download: a card, a template or working code. Sign in to save it.
Watch
A short film on the lesson page, where one is made.

Start here · For anyone · 3 lessons

No code needed.

  1. S1What AI changes about marketingKeep: The map on one pageComing soon
  2. S2Your brand voice as a fileKeep: A voice file templateComing soon
  3. S3A campaign brief with AIKeep: A brief templateComing soon

Module 1 · Create · 2 lessons

  1. 1.1Ideas from your customers' own wordsKeep: A research prompt packComing soon
  2. 1.2Images and video you are allowed to useKeep: A rights checklistComing soon

Module 2 · Produce · 2 lessons

  1. 2.1One idea, ten formatsKeep: A repurposing sheetComing soon
  2. 2.2A brand kit an agent can followKeep: A starter brand kit fileComing soon

Module 3 · Market · 2 lessons

  1. 3.1Pages that sellKeep: A landing page rubricComing soon
  2. 3.2Email people readKeep: A sequence templateComing soon

Module 4 · Distribute · 2 lessons

  1. 4.1Being found when answers come from AIKeep: An AI search checklistComing soon
  2. 4.2Measuring what workedKeep: A one-page scorecardComing soon