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Creative / Create

Create

Playbooks and teardowns

Nothing filed in Create yet. Back to Creative →

Workflows / one job, step by step

  • Write a brand guide an agent can follow

    One file that makes every draft sound and look like you, whoever or whatever writes it.

    ClaudeFigma
    See the steps →
    1. Collect ten things you have made that you are proud of, and three you would never make.
    2. Ask Claude to describe the voice, the words you use and the words you avoid, from those examples.
    3. Put your colours, type and logo rules in the same file, with a do and a don’t for each.
    4. Test it: ask for a post, an email and an ad, and fix the guide wherever a draft goes wrong.
    5. Save it as the first thing every new chat, project or freelancer reads.

  • Go from a moodboard to a first look in an afternoon

    Three directions for a campaign, good enough to choose between.

    MidjourneyFireflyCanva
    See the steps →
    1. Write the brief in five lines: who it is for, what they should feel, what they should do.
    2. Make twenty images per direction, then keep the four that fit the brief.
    3. Lay each direction out as a poster, a post and a page header.
    4. Show the three side by side and pick one before anyone polishes anything.

Tools / what the work runs on

Ideas / for marketing in the age of AI

  • Making things is cheap now. Taste is not: spend the time you saved choosing.

  • Write your brand down well enough that a stranger could make something on brand from it.

  • Show the work in progress. People follow a making, not only a launch.

Jobs / create roles

All 6 open →