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Creative / Distribute

Distribute

Playbooks and teardowns

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Workflows / one job, step by step

  • Plan a launch week

    A day-by-day plan for where the launch shows up, and who hears about it first.

    ClaudeKlaviyoBuffer
    See the steps →
    1. Write down the ten people and five places that matter most for this launch.
    2. Give each day one job: tell the list, show the work, answer questions, share what others said.
    3. Make every piece before the week starts, so the week is for replying.
    4. Email your list first, then post, then reach out to people one by one.

  • Make short clips that send people to the long video

    Clips that each point to the full film, so a viewer has somewhere to go next.

    YouTube StudioOpusClip
    See the steps →
    1. Find where viewers stop watching the long video, and cut around those moments.
    2. Open each clip on the most interesting line, not the introduction.
    3. End each clip by naming the full video and where to find it.
    4. Post them over a fortnight and keep making the kind that sends people on.

Tools / what the work runs on

Ideas / for marketing in the age of AI

  • Own the list. A follower count belongs to the platform; an email list is yours.

  • Reply to everyone in the first hour after you post.

  • Every short piece should point somewhere longer.

Jobs / distribute roles

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