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Creative / Produce

Produce

Playbooks and teardowns

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Workflows / one job, step by step

  • Turn one long video into a week of posts

    Five short clips, captions and a post for each, from one recording.

    DescriptOpusClipClaudeBuffer
    See the steps →
    1. Record one long video: a talk, a walkthrough or an interview.
    2. Edit it from the transcript, cutting the pauses and the false starts.
    3. Cut the five moments that stand on their own into vertical clips with captions.
    4. Write one post per clip that says why it is worth watching, in your own voice.
    5. Queue them across the week.

  • Add a voiceover, then dub it into a second language

    The same video, in two languages, without booking a studio.

    ElevenLabsDescript
    See the steps →
    1. Write the script and read it aloud once to find the lines that trip.
    2. Make the voiceover, then lay it under the cut.
    3. Dub the finished video into the second language.
    4. Have a native speaker watch it once before it goes out.

Tools / what the work runs on

Ideas / for marketing in the age of AI

  • Record once, cut many times: one long piece can feed a week of short ones.

  • Your own face and voice are the parts a machine cannot make for you.

  • Fix the sound before the picture. People forgive a soft shot, not bad audio.

Jobs / produce roles

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