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Rung 13 Inference & Token-Pricing EconomicsSwitch rung

Intercom (Fin)

product
intercomfinoutcome-pricingtask-pricingcustomer-support-agents

Type: Product — Intercom's AI customer-support and sales agent, tracked here for its price only.

Fin is on this rung for one reason: it is sold by the finished job, not by the token. It is the rung's first published price per task, and the clearest example of the whole token-to-task chain being packaged into one number by the seller.

Key Contributions (to this topic)

  • $0.99 per outcome, once per conversation, however many actions Fin takes — "You're only charged for one outcome per conversation, even if Fin takes multiple actions." An outcome is a resolution (the customer confirms, or leaves without asking for more help after Fin's answer), a completed handoff procedure, a sales disqualification or a self-serve routing, all $0.99; a sales qualification is $9.99. Evidence: strong for the price as published (Intercom help article and pricing page, read 2026-09-24); the definition of "done" is Intercom's own (Intercom)
  • The token count is invisible to the buyer. Model choice, tokens and retries are Intercom's cost; the buyer's price does not move when token prices fall. Every token-side cut on this rung (OpenAI's July cuts, Anthropic's cheaper cache reads) widens Intercom's margin rather than lowering the price. Evidence: reasoning from the published price structure; Intercom discloses no cost figures
  • The price follows value, not cost. A qualification is priced at ten times a support answer, with nothing to suggest it takes ten times the tokens. Evidence: strong for the prices; the inference is ours
  • "Resolved" includes "left without asking again." An assumed resolution is billed; a customer who returns to the same conversation later is refunded. Evidence: strong (Intercom's own definitions)

Blind spots, stated: chat and email only (voice and high-volume pricing are "contact Sales"); no cost or token figure is disclosed, so Intercom's margin per outcome cannot be computed; the page is a help article that can change without notice, with no archived copy — cite it as "as of 2026-09-24".

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Changelog

  • 2026-09-24 — Created on ingest of Intercom's Fin outcome-pricing pages (re-proposed to this rung 2026-09-05 after its first rung, applications, was deleted). Records that Intercom now prices per outcome, not per resolution as the proposal said.

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